Agenda of the workshop

DAY ONE: Monday 21st March 2011 - Preparing for the Process

08:45 - 09:15		Registration and Welcome Coffee and Pastries
09:15 - 09:30		Introduction and Overview: Desired Outcomes of this Workshop
09:30 – 10:15		The Importance of the Financing Process and Responsibility for its Execution Why the financing process is important What is the proper perspective on financing and its timing Who has the roles and responsibilities for financing
10:15 – 11:00		Getting Yourself into the Right Mind Set to Raise Money How to approach the process - The right frame of mind
11:00 – 11:15		Break
11:15 – 11:45		Overview of the Financing Status of Companies in this Workshop A situational analysis of the current state of the companies in the group Description of the financing plans for the companies in the workshop
11:45 – 12:15		Sources of Financing Potential sources of financing for new ventures Advantages and disadvantages of each
12:15 – 13:30		Lunch in "Birds of a Feather" Format Tables arranged by common interests (e.g., "Customer Financing," "Family & Friends Financing," "Angel Financing," "Venture Financing," etc.)
13:30 – 14:15		Estimating the Timing and Size of a Potential Financing The imperative for absolute clarity in goals Calculating your basic needs with cash flow statements
14:15 – 15:00		What International Investors Look For: Business Plans that Generate Success and Raise Money Fundamentals of business plans – the role and the elements Critical Success Factors The Dynamic Business Plan
15:00 – 15:45		What Makes an Outstanding Investor Presentation
15:45 – 16:00		Break
16:00 – 17:30		Panel Discussion with Special Invited Guests from UK and beyond
17:30 – 18:00		Companies Work Individually to Script an Elevator Pitch to Investors, followed by Coaching and Practicing of Investor Elevator Presentations with the Instructor
18:00 – 20:00		Networking Reception and Live Graded Elevator Presentations to Guest Investors

DAY TWO: Tuesday 22nd March 2011 - Executing the Process

08:00 – 08:15		Welcome Coffee and Pastries
08:15 – 09:15		Raising the Next Round The steps in the process and what is the most important and what is of lesser importance How to determine important variables such as valuation and expected IRR in the real world Understanding the tradeoffs that can and may need to be made
09:15 – 10:00		Driving the Process versus Being Driven by the Process Understand the mating dance and everyone‟s interests Be prepared; generate options and alternatives Take control as much as possible
10:00 – 10:15		Break
10:15 – 11:00		"From 1st Round to 4th Round: The Entrepreneur's and Investor's‟ perspective Local entrepreneurs and Venture Capitalists talking about their fundraising experience
11:00 – 11:45		Multiple Rounds of Financing Considerations Key considerations when raising multiple rounds of financing
11:45 – 12:15		What to do Once You Have Raised the Money Now the real work starts Sending a clear message to all stakeholders Maintaining focus and controls on cash Managing investors‟ expectations
12:15 – 12:45		Attendees Work Individually on Investor Presentations Apply lessons learned to develop presentations Coaching and Critiquing by BA & potentially others
12:45 – 13:45		Lunch, with Presentations and Coaching at the Tables Attendees make investor presentations Instant feedback from instructor and participants At end of lunch, 2-3 ideas per table are presented
13:45 – 13:55		Observations Based on attendees‟ issues in developing good quality investor presentations
13:55 – 14:45		Startup.com and Brontes Technologies: Case Studies in Financing The "Crossing the Chasm" challenge in high technology and its relationship to financing Considerations at each stage of the fund raising process The importance of stages of growth for a new venture & the importance of exit strategies
14:45 – 15:30		Wrap Up, the Way Forward from Here, and Presentation of Certificates